AI for E-commerce CX: This time it's different
Discover how AI is transforming e-commerce customer service, featuring examples from JetBlue and Klarna. Learn how to automate 50% of your customer Service.
Rafid Imran · Jun 23, 2025 · 5 min read
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“The first ChatGPT-inflected startup that caught our eye was Yuma, whose customer demographic is primarily — but not exclusively — Shopify merchants. Yuma's platform provides ChatGPT-like AI systems that integrate with help desk software, suggesting drafts of replies to customer tickets that are both relevant and customized to the support agents.”
“Yuma.ai, specializing in AI-driven customer support automation for e-commerce, raised $5 million to expand its advanced AI agents, aiming to boost operational efficiency for merchants and help them achieve automation rates above 60%.”
“Yuma AI's top merchants are automating 40 to 60 percent of customer support tickets, improving service for customers and making the value-added work of human support agents more interesting.”
“Yuma AI's top merchants are automating 40 to 60 percent of customer support tickets, improving service for customers and making the value-added work of human support agents more interesting.”
“AI early adopters in the e-commerce space benefited last holiday season, but the tech has become even more common this year, says Guillaume Luccisano, the founder and CEO of Yuma AI, a company that automates customer service for sellers that use Shopify. Some merchants that used Yuma AI during the Black Friday shopping craze automated more than 60% of their customer-support tickets, he says. While some people lament having to deal with a bot instead of a person, Luccisano says the tech is getting better, and people are mostly concerned about whether their problem is getting solved, not whether the email came from a real person or generative AI.”
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