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AI live chat for ecommerce stores

AI live chat that resolves orders, returns and questions on the spot

Yuma's chat widget runs on the same AI as your support inbox. It knows who's chatting, checks their order, reads the photo they upload and takes the action: refund, replacement, address change, return label. Anything that needs a person goes to your team with the full conversation attached.

Trusted by high-volume ecommerce brands

  • Glossier logo
  • EvryJewels logo
  • Tediber logo
  • Petlibro logo
  • Clove logo
  • MyVariations logo
  • Jimmy Fairly logo
  • Manucurist logo
  • Glucose Goddess logo
  • Cabaia logo
  • 900.care logo
  • Tumble logo

The problem

Your live chat is either slow or useless after hours

Live chat is where shoppers go when they want an answer right now. Where's my order, can I change the address, does this come in another size. Staff it with people and you get queues at peak, empty seats at night and a big wage bill. Put a rule-based chatbot on it and it handles the FAQ, then sends everyone else to a contact form. The customer ends up writing an email anyway, and your team answers the same question twice. Yuma's chat runs on the same AI as your support inbox. It looks up the order, reads the photo, follows your Handbook and takes the action, at 3am the same as 3pm. When a person is needed, your team picks it up with everything already in the thread.

“Yuma has demonstrated that AI can successfully maintain speed, accuracy, and consistently high-quality customer experience.”
Luna VincentLuna VincentCustomer Care Manager · The Bradery

Why ecommerce teams choose Yuma's Chat AI

  • 01

    Answer every chat in seconds, around the clock, without adding headcount

  • 02

    Resolve orders, returns and damage claims inside the chat

  • 03

    Know who's chatting the moment they're signed in

  • 04

    Hand off to your team with the whole conversation attached

  • 05

    Run chat on the same Handbook as email, so every answer matches

Integrations

Plugs into the store and helpdesk you already run

Install the widget with a short snippet, connect your store and helpdesk, and Yuma's chat works with the same order data, policies and actions as the rest of your support.

Native

A chat widget that installs in minutes

Paste a short snippet into your theme and the widget is live. Match colours, position, greeting and avatar to your brand, then go live on part of your traffic first.

loader
js.yuma.ai/widget.js · async
identify
signed customer token
rollout
▸ 25% of traffic
See how to install it →
Built for Shopify iconLive

Built for Shopify

Yuma reads live orders, customers, products and refunds from Shopify and writes actions back. That's how a chat ends with a replacement created, an address changed or a discount code issued, without anyone opening the admin.

order_id
#20931 · Maya K.
status
delivered · Tue
action
▸ create_replacement · Stoneware Casserole
See the Shopify integration →
Verified

Signed-in customers, recognised

If your site already knows who's logged in, your backend signs a short-lived token and Yuma trusts that email. No "what's your order number and email?" before every answer, and account-specific actions just work.

See knowledge and setup →
Escalates into your helpdesk iconHandoff

Escalates into your helpdesk

When a chat needs a person, it lands in Gorgias, Zendesk, Kustomer or Salesforce with every message and attachment attached, so your agent picks up mid-conversation.

See helpdesk integrations →
Custom

Connects to your own systems

ERP, loyalty, warranty registry, an in-house tool. Custom actions and MCP connections let the chat read from and act in the systems only your business has.

Browse all integrations →

Customer stories

Ecommerce brands running Yuma on live chat

  • "Before Yuma, we were drowning in a sea of over 10,000 tickets, and our first response time was a staggering 1 week. Other AI solutions we tried were unreliable, hallucinating, and didn't align with our guidelines."
    Alejandro ReyesAlejandro ReyesCustomer Service DirectorEVRY JEWELS logo
    • 89% automation
    • 63% cost reduction
    • 150k+ tickets processed
  • "We barely had to think about the technical side. Yuma just worked, right out of the box. That was a huge relief, so we could focus on customer experience rather than implementation."
    Amy KempAmy KempDirector of Omnichannel CXGlossier. logo
    • 87% faster response time
    • 91% accuracy
  • "When I was setting up Yuma, I compared it with what I had to do to set up another AI tool at my previous company. Two completely different levels. Yuma is so much easier."
    Océane TurpinOcéane TurpinCustomer Care DirectorTediber logo
    • 64% AI coverage
    • FRT 72h → <1h
  • "We were one of the first customers of our previous partner. We learned what we needed out of an AI partner and that is really why we are now with Yuma."
    Sarah AzzaouiSarah AzzaouiDirector of CXClove logo
    • 3x ROI
    • 70% automation
    • 25% cost savings in 90 days
  • The Bradery logo

    90%

    Of conversations answered 50% fully automated

  • EVRY JEWELS logo

    89%

    Automation 63% cost reduction

  • PETLIBRO logo

    79%

    Automation eliminated 3 agent hires

  • Tediber logo

    64%

    AI coverage FRT 72h → <1h

  • MFI Medical logo

    87.5%

    FRT reduction $30k saved/year

  • clove. logo

    3x

    ROI 70% automation

Features

Everything Yuma's chat does, end to end

Built for stores that want chat to resolve things, with full control over what the AI can say and do.

01 / Automate

Resolve chats without a human

  • Chat request checked against the order and Handbook, then resolved

    End-to-end resolution

    Yuma reads the whole conversation, checks the order and your Handbook, and takes the action: tracking, returns, exchanges, address changes, cancellations, refunds within your limits.

    Resolve questions instantly →
  • Damage photo, PDF and receipt read and matched to an order

    Image and file reading

    Shoppers drop in a damage photo, a screenshot or a receipt. Yuma reads it, matches it to the order and acts on it, or flags it for a person when something looks off.

  • Signed-in shopper recognised with a verified badge

    Signed customer identity

    Logged-in shoppers are recognised from a token your backend signs, so Yuma can act on their account without asking for their email again.

  • Replies in the shopper's language, any time of day

    24/7, in 180+ languages

    Yuma detects the shopper's language and replies in it, regional dialects and right-to-left scripts included.

    Deliver real-time support →
  • Voice conversation started from the chat widget

    Voice, inside the widgetBeta

    Shoppers can talk to Yuma straight from the chat widget, using the same Handbook.


02 / Protect

Protect your brand and your customers

  • Handbook change moving from draft to published

    Drafts and Publish

    Every Handbook change lands as a draft you can read. Nothing reaches a shopper until you publish, and every version is saved.

  • Chat AI live on 25% of traffic

    Gradual Rollout

    Turn chat on for a share of traffic, a device type or a set of pages, then raise it as the numbers hold up.

  • Refund cap · €50 maximum

    Hard Limits

    Caps on refunds, discounts and goodwill credits the AI can never exceed, enforced in real time.

  • Reply passing quality checks, with one paused for review

    Safety Guard

    Every reply runs through multiple quality checks before it's sent. Anything that fails pauses for a person instead of reaching the shopper.

    Improve chat quality →

03 / Measure

See what shoppers are really asking

  • Chat volume, automation rate and CSAT on one dashboard

    Chat Metrics

    Volume, automation rate, handle time and CSAT in one dashboard, tracked over time.

  • End-of-chat CSAT score of 4.8 out of 5

    CSAT Pulse

    A short survey at the end of each chat, tied back to what Yuma did in that conversation.

  • Trending shopper questions surfaced as insights

    Insights Advisor

    Trending questions, sentiment shifts and conversion blockers, turned into concrete fixes for your product pages, FAQ and policies.

  • Automation rate gauge at 72% with a health flag

    Automation Health

    Automation rate, confidence and error rates as you roll out, with flags pointing to the Handbook page that needs work.


04 / Scale

Scale across pages, stores and channels

  • Widget colours and corner radius matched to the site

    Theme Match

    Colours, fonts, corner radius, position, greeting and avatar, all matched to your site so the widget feels native.

    Add AI assist to every page →
  • Chat escalated into a helpdesk ticket with attachments

    Chat to helpdesk handoff

    Escalations land in your helpdesk with every message and attachment attached.

  • One Handbook powering chat, email, SMS, WhatsApp and voice

    One Handbook

    Chat, email, SMS, WhatsApp and voice all follow the same policies, so the answer in chat matches the one in the inbox.

  • Several stores running on one account

    Multi-store

    One account covers every store, with Handbook pages scoped per store or language wherever your policies differ.

See Yuma's chat run on your own store

We'll load your policies and catalog, then show you how Yuma would have handled a week of your real chats.

Person on a sofa working on a laptop, with a Dalmatian beside them

Frequently asked questions

Does Yuma have a live chat widget?+

Yes. Yuma's chat widget goes on your site with a short snippet. It runs on the same AI that handles your helpdesk tickets, so it follows your brand voice, takes real actions like tracking orders and processing returns, and hands off to a person with full context when needed. It works 24/7 in 180+ languages.

How is Yuma's chat different from a chatbot?+

A chatbot answers from a fixed FAQ and sends everything else to a form. Yuma reads the whole conversation, checks your Handbook, pulls live order data and takes the action inside your store and helpdesk. When it can't resolve something, it hands the chat to a person instead of guessing.

Where does it get its answers from?+

Your Handbook, your knowledge base, your product catalog and live data from Shopify and the other tools you connect. It doesn't rely on what an AI model happens to know. Update a policy, publish it, and the next chat follows it.

Can it act on a customer's account?+

Yes. It looks up orders, issues refunds within your Hard Limits, changes addresses, creates replacements and more. If your site has customer accounts, signed customer identity lets Yuma trust the logged-in shopper's email without asking for it.

Can shoppers send photos?+

Yes. Shoppers can upload photos, screenshots, receipts and PDFs. Yuma reads them, matches them to the order and acts, or sends the case to your team when something needs a closer look.

What happens when the AI can't help?+

It hands the chat to a person on your team with every message and attachment attached, so the shopper never repeats themselves. Gaps in your Handbook get logged as questions you answer once.

Can I customise how the widget looks?+

Yes. Colours, position, greeting, avatar and fonts all match your brand. You also decide which topics the AI handles and which go straight to your team.

Can I test it before going fully live?+

Yes. Start on a share of traffic, review the conversations and raise it as the results hold up. Every Handbook change is a draft until you publish it.

What languages does it support?+

180+ languages, auto-detected per shopper, including regional dialects and right-to-left scripts. Your voice and policies stay the same across all of them.

Can I manage multiple stores from one account?+

Yes. One Handbook covers every store, with pages scoped per store, channel or language wherever your policies differ.

Is Yuma enterprise-ready for security and reliability?+

SOC 2 Type II certified (audited by Johanson Group LLP), GDPR and CCPA compliant, and certified under the EU-U.S. Data Privacy Framework. Yuma processes customer data as a processor under a Data Processing Agreement and never sells or shares it. Data is encrypted in transit and at rest, and access is protected by role-based access control and MFA.

Multi-model failover across OpenAI, Anthropic, and Google means a single provider outage cannot take your support offline. Every Handbook change is versioned and nothing goes live until someone on your team publishes it. Hard Limits cap refunds and coupon values, and every AI reply and action is logged and auditable.

Want a side-by-side comparison against a specific vendor?

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