Why E-Commerce CX Teams Are Turning to Yuma AI to Automate Customer Support
E-commerce is entering a new era. Fueled by accelerating consumer expectations, surging global sales, and a new wave of technology, the way brands engage with customers online is fundamentally changing. The stakes are high: with global e-commerce sales projected to surpass $6.4 trillion by 2029, the brands that thrive will be those that invest in smarter, more scalable customer experience strategies.
At the heart of this transformation is artificial intelligence. AI is no longer a novelty or back-office experiment. it's a front-line revolution reshaping industries, and customer experience (CX) is one of the most immediate areas of impact. In e-commerce, where speed, scale, and personalization are essential, AI has become a necessity.
But not all AI is created equal. Yuma AI is a 360° Agentic AI platform designed for e-commerce, empowering CX teams to do more with less. It enhances your support operations, augments your human agents, and drives both customer satisfaction and revenue growth. From handling complex workflows to instantly resolving high-volume inquiries across languages and channels, Yuma AI transforms your customer support from a reactive cost center into a proactive revenue enabler.
In the following sections, we’ll break down why CX professionals are embracing this shift, and how Yuma Support AI can help you stay competitive in 2025 and beyond.
1. Accelerate resolutions and response times
Speed matters in e-commerce. Customers expect instant answers, and delays can quickly lead to cart abandonment or churn. Yuma Support AI delivers 24/7 responses in under a second, dramatically reducing first response times in some cases by up to 87%.
Whether it’s a shipping delay, return request, or product issue, Yuma handles it instantly, routing complex cases only when human judgment is truly needed.
“With Yuma, if a customer reaches out during our edit/cancel window, we will be able to make the necessary changes to send their order to the correct address. Historically, it’s possible that we may have missed their message until it was too late to make any updates.” – Amy Kemp, Director of CX @ Glossier
2. Handle complexity like a human agent would
Agentic AI doesn’t just assist. It acts. Taking on tasks once reserved for humans, it goes beyond traditional software. That means:
- Pulling real-time data from your Shopify or Big Commerce store
- Issuing refunds or initiating returns via integrated platforms
- Modifying orders, checking inventory, or responding to special shipping requests
It mirrors what a trained support agent would do, only faster, and at scale.
3. Always on, always accurate, always on-brand
Yuma AI offers 24/7 multilingual and multicultural support that never sleeps. More importantly, it speaks in your brand’s tone of voice consistently, across all channels. That means no off-tone macros, no inconsistent replies, and no training gaps.
Brands love that Yuma adapts not just to language but to sentiment. It de-escalates angry messages, delivers cheerful answers to simple questions, and knows when to pass the mic to a human.
4. Scale without hiring
With Yuma, support teams don’t have to expand linearly with order volume. By automating the vast majority of repetitive tickets, brands can avoid the cost, training, and churn associated with hiring more agents.
Case in point: CABAIA achieved 74% cost savings and eliminated the need for additional seasonal hiring, even during Black Friday.
5. Boost CSAT and empower your team
Yuma AI is not here to replace your agents. It’s here to make their jobs better. By handling tedious, repetitive queries, Yuma frees up human agents to focus on high-touch interactions that matter most.
This not only improves customer satisfaction scores (CSAT) but also boosts internal morale. Support agents feel more engaged and less burned out when they spend their time solving meaningful problems.
“We were blown away by Yuma’s product in contrast to our previous provider and we were promised a 1 or 2 days turn around for support. I’ll be honest, I have heard that before and did not entirely buy it first. However, in just the first month or two I was so amazed by the product and the team’s support that all my worries disappeared.” - Gabe Walker, Customer Service Manager at Clove
6. Built for e-commerce, from day one
Yuma AI isn’t a generic solution retrofitted for e-commerce. It was built for it. That means native integrations with Shopify, Gorgias, Zendesk, Kustomer, Magento, and more. It understands SKUs, variants, order flows, and the realities of high-volume DTC operations.
It also comes with prebuilt automation playbooks for:
- WISMO (Where is my order?) inquiries
- Refund and return requests
- Product recommendations and sizing questions
- Order changes and cancellations
- Loyalty programs and promo code support
7. Pay only for resolutions
Unlike legacy platforms that charge per seat or ticket volume, Yuma only charges for value: you pay only when a ticket is automatically resolved. This results-driven pricing ensures a clear ROI from day one, with zero waste.
8. Easy to implement, safe to scale
Worried about losing control? Don’t be. Yuma lets you roll out AI automation gradually (starting with 10% of tickets, for example) and monitor performance before expanding.
With built-in safety features, fallback rules, and merchant-specific playbooks, you stay in full control. Plus, Yuma’s customer success team partners with you throughout implementation and optimization.
Ready to transform your CX?
As e-commerce grows more complex, CX teams need smarter tools to keep up. Yuma Support AI offers a clear path forward: one that balances automation with empathy, speed with accuracy, and cost savings with customer delight.
Let Yuma AI handle the repetitive, the routine, and the resource-draining tickets, so your team can focus on what truly matters: delivering exceptional experiences.
Get in touch to see how Yuma AI can supercharge your support.
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Why e-commerce leaders love their Yuma experience
“We barely had to think about the technical side. Yuma just worked, right out of the box. That was a huge relief, so we could focus on customer experience rather than implementation.”
“We chose Yuma AI, because of their overall multichannel accuracy. We tried help desk AI features and other AI products for our customer service but none of them made a difference. Later, we found Yuma to be the most effective option we tried. Yuma helps our customers on Trust Pilot and gets great feedback for super customer service. I think that’s great!”
“It’s refreshing to have a partner that’s just really trying to make our experience with the product as successful as possible.”
As founder of an 8 figures brand growing 200%+ per year, I was looking for a tool to help us cope with the increasing amount of customer requests. (...) We have managed to automatize more than 50% of our customer requests, reducing as well by 50% our average response time
Their product is top notch. We've tested a few other AI tools and nothing has stacked up to the capabilities of Yuma. Beyond the product, they deeply understand their customers' needs. Within minutes we are always responded to, and within hours our very complex issues are resolved. It's unheard of, and I know it's not easy. It's been a pleasure to be partnered with their team - we're thrilled to continue growing and learning from the best in the space.
Since we started working with Yuma, our approach to customer service has completely transformed. Yuma didn’t just provide a tool; they dedicated a team to support us every step of the way. Their tailored approach not only adapted to our model but also inspired us to rethink and adjust our customer service strategy. Today, it’s more than just a partnership; it’s a successful synergy and a true performance booster for TheBradery!
Yuma has transformed our customer support at Cabaïa. (...) Yuma’s AI has made everything more efficient. The automation helps us respond faster and more consistently, which has reduced our time to answer. We’re really happy with the impact and would recommend Yuma to any brand looking to streamline their support.
The difference Yuma has made in our customer support is night and day. (...) Thanks to Yuma’s AI and intuitive interface, we’re able to deliver fast, consistent, and high-quality support to our customers. The data insights provided by Yuma have also helped us fine-tune our processes and improve our service.
As founder of an 8 figures brand growing 200%+ per year, I was looking for a tool to help us cope with the increasing amount of customer requests. (...) We have managed to automatize more than 50% of our customer requests, reducing as well by 50% our average response time
Their product is top notch. We've tested a few other AI tools and nothing has stacked up to the capabilities of Yuma. Beyond the product, they deeply understand their customers' needs. Within minutes we are always responded to, and within hours our very complex issues are resolved. It's unheard of, and I know it's not easy. It's been a pleasure to be partnered with their team - we're thrilled to continue growing and learning from the best in the space.
Since we started working with Yuma, our approach to customer service has completely transformed. Yuma didn’t just provide a tool; they dedicated a team to support us every step of the way. Their tailored approach not only adapted to our model but also inspired us to rethink and adjust our customer service strategy. Today, it’s more than just a partnership; it’s a successful synergy and a true performance booster for TheBradery!
Yuma has transformed our customer support at Cabaïa. (...) Yuma’s AI has made everything more efficient. The automation helps us respond faster and more consistently, which has reduced our time to answer. We’re really happy with the impact and would recommend Yuma to any brand looking to streamline their support.
The difference Yuma has made in our customer support is night and day. (...) Thanks to Yuma’s AI and intuitive interface, we’re able to deliver fast, consistent, and high-quality support to our customers. The data insights provided by Yuma have also helped us fine-tune our processes and improve our service.
As founder of an 8 figures brand growing 200%+ per year, I was looking for a tool to help us cope with the increasing amount of customer requests. (...) We have managed to automatize more than 50% of our customer requests, reducing as well by 50% our average response time
Their product is top notch. We've tested a few other AI tools and nothing has stacked up to the capabilities of Yuma. Beyond the product, they deeply understand their customers' needs. Within minutes we are always responded to, and within hours our very complex issues are resolved. It's unheard of, and I know it's not easy. It's been a pleasure to be partnered with their team - we're thrilled to continue growing and learning from the best in the space.
Since we started working with Yuma, our approach to customer service has completely transformed. Yuma didn’t just provide a tool; they dedicated a team to support us every step of the way. Their tailored approach not only adapted to our model but also inspired us to rethink and adjust our customer service strategy. Today, it’s more than just a partnership; it’s a successful synergy and a true performance booster for TheBradery!
Yuma has transformed our customer support at Cabaïa. (...) Yuma’s AI has made everything more efficient. The automation helps us respond faster and more consistently, which has reduced our time to answer. We’re really happy with the impact and would recommend Yuma to any brand looking to streamline their support.
The difference Yuma has made in our customer support is night and day. (...) Thanks to Yuma’s AI and intuitive interface, we’re able to deliver fast, consistent, and high-quality support to our customers. The data insights provided by Yuma have also helped us fine-tune our processes and improve our service.
As founder of an 8 figures brand growing 200%+ per year, I was looking for a tool to help us cope with the increasing amount of customer requests. (...) We have managed to automatize more than 50% of our customer requests, reducing as well by 50% our average response time
Their product is top notch. We've tested a few other AI tools and nothing has stacked up to the capabilities of Yuma. Beyond the product, they deeply understand their customers' needs. Within minutes we are always responded to, and within hours our very complex issues are resolved. It's unheard of, and I know it's not easy. It's been a pleasure to be partnered with their team - we're thrilled to continue growing and learning from the best in the space.
Since we started working with Yuma, our approach to customer service has completely transformed. Yuma didn’t just provide a tool; they dedicated a team to support us every step of the way. Their tailored approach not only adapted to our model but also inspired us to rethink and adjust our customer service strategy. Today, it’s more than just a partnership; it’s a successful synergy and a true performance booster for TheBradery!
Yuma has transformed our customer support at Cabaïa. (...) Yuma’s AI has made everything more efficient. The automation helps us respond faster and more consistently, which has reduced our time to answer. We’re really happy with the impact and would recommend Yuma to any brand looking to streamline their support.
The difference Yuma has made in our customer support is night and day. (...) Thanks to Yuma’s AI and intuitive interface, we’re able to deliver fast, consistent, and high-quality support to our customers. The data insights provided by Yuma have also helped us fine-tune our processes and improve our service.
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