Description
Some social comments call for a friendly hello, while others need a more delicate approach, or even firm moderation. Yuma’s Social AI helps you detect comment intent and respond with the right tone, ensuring each engagement matches the situation. By analyzing each post’s sentiment and context, whether it’s a praise, complaint, or subtle product question, Social AI crafts replies that fit your brand voice and the commenter’s emotional state. For cheerleaders sharing excitement, it offers an upbeat “thank you” or suggestion to explore related items. For complaints, it shows empathy, clarifies misunderstandings, and escalates to human support when needed. If the content is harmful or spammy, it can remove or hide the comment automatically. This targeted approach not only maintains a consistent image but also reassures your community that you’re listening to them, strengthening bonds and creating a healthier social environment.
User Example
A Nashville-based custom guitar maker had trouble keeping up with the variety of comments on its Instagram and TikTok posts. Some fans loved the quality of the guitars, leaving enthusiastic remarks, while others had neutral questions about materials or shipping. Occasionally, a frustrated customer would vent about a delayed order, and then there were trolls posting off-topic or inappropriate content.
Thanks to Yuma’s Social AI, they could detect comment intent and respond with the right tone, streamlining their reply process. If someone posts excitement about a limited edition instrument, the AI replies with an on-brand, cheerful note. If a user complains about late delivery, it empathizes and escalates the issue to a live agent for detailed follow-up. Offensive remarks get flagged or removed swiftly, protecting the brand’s online space. As a result, the team no longer struggles to guess each commenter’s mindset. Social AI does the heavy lifting, fostering a friendlier, more constructive environment on their social channels.
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