Why shoppers stall before checkout
Conversion rate (CR) is the share of visitors who place an order. Many visitors who leave were not unconvinced, they had a small open question about fit, materials, shipping or returns. When the answer is buried in a size chart or a policy page, they go. A sitewide discount to win them back gives margin to shoppers who would have bought anyway.
- The answer exists, but not where the question comes up
- Blanket promos reward shoppers who were buying anyway
- Hesitation looks different on every product
How Yuma turns hesitation into orders
Sales AI watches for hesitation: a shopper lingering on product details, switching between variants or pausing in the cart. It steps in with what fits the moment, a grounded answer from your product data and policies, a review from a shopper who had the same doubt, an accurate stock reminder or, within your caps, a small incentive.
Every nudge is checked by Safety Guard for accuracy, brand voice and your limits before it shows. Our guide to what shoppers ask before they buy covers the questions that matter most.
| Signal | Likely question | What Sales AI offers | Discount needed |
|---|---|---|---|
| Switching between sizes | Will it fit me? | An answer from your size guide | No |
| Long read on materials | Is it worth the price? | Reviews from shoppers with the same doubt | No |
| Pause at checkout | When will it arrive? | Shipping times from your policy | No |
| Cart left idle | Should I wait for a sale? | An accurate stock level or a capped incentive | Only within your cap |
A linen dress and a question about fit
Maya keeps switching between two sizes of a linen dress at Oda Studio and scrolling back to the fabric details. Sales AI suggests the question she is likely asking, answers that the dress is lined and true to size, and points to the free returns policy. She adds her size to the cart, no discount needed.
Benefits
01Timing
Help in the moment
Shoppers get the answer while they are still on the page, before the doubt turns into a closed tab.
02Margin
Fewer blanket discounts
Hesitation is often just a question, so you answer it instead of paying for the order with a promo code.
03Control
Nudges inside your limits
Safety Guard checks every nudge for accuracy, tone and your caps, and pauses anything off-spec for your team.
04Consistency
Same answer on every page
Product pages, cart, checkout and chat answer from the same sources, so shoppers never get two versions.
Yuma
Step by step
- 01
Read the session
Sales AI follows what a shopper views, compares and reads, and how long an item sits in the cart. - 02
Spot hesitation
It recognises patterns like size switching, long reads on details or a pause at checkout. - 03
Pick the nudge
It chooses an answer, a review, a stock reminder or a capped incentive, whichever fits that hesitation. - 04
Check before it shows
Safety Guard validates the nudge for accuracy, brand voice and your limits. - 05
Measure conversion
You compare conversion rate against a control group and roll out further when the results hold.
