Why buying questions in comments get lost
Ads and Reels pull in comments like "is this in my size?" or "how much?". Each one comes from a shopper who is close to buying. Social managers answer by hand, your CX team never sees them because they sit outside the helpdesk, and a generic "check our site" sends the shopper off to search on their own.
- Questions under paid ads are traffic you already paid for
- Comments pile up fastest during launches and creator posts
- A vague reply loses the shopper before they reach the product page
How Yuma answers buying intent
Yuma reads every comment on your Instagram and Facebook posts, Reels and ads and spots the ones with buying intent. It checks live variants, stock and price in Shopify, then replies in public in your brand voice with the answer and a link to the product. Everyone who scrolls the thread later sees the answer too.
When a shopper needs a private conversation, like a question about an existing order, Yuma posts a short public reply inviting them to message you. Direct messages are resolved by Support AI with the same Handbook. Anything outside your rules goes to your team.
| Comment | What Yuma checks | Public reply | Hands off when |
|---|---|---|---|
| Do you have it in black? | Variants and stock in Shopify | Yes or no, with the product link | The colour is sold out and no restock date is set |
| How much is this? | Current price in Shopify | The price and a link to buy | No handoff needed |
| Is there a matching bag? | Your catalog | The matching product and its link | No handoff needed |
| Can I change my order? | Nothing in public | A short invite to message you | Always: Support AI takes it in DMs |
A Reel comment that ends at the product page
Mila comments under a boutique's linen dress Reel, asking whether it comes in black in a medium. Yuma checks Shopify, sees black in medium is in stock and replies publicly with a friendly yes and the product link. Other followers who wanted the same answer tap through too, and nobody on the team had to scroll the thread.
Benefits
01Speed
Instant public replies
Shoppers get the answer while the Reel or ad is still on their screen, nights and weekends included.
02Revenue
One reply, many shoppers
A public answer serves the shopper who asked and everyone who reads the thread later.
03Focus
Your team on real conversations
Routine product questions get answered, and only the comments your rules flag reach your team.
04Consistency
Same answers as your support
Comment replies follow the same Handbook as email and chat, so prices, stock and policies always match.
Yuma
Step by step
- 01
Read every comment
Yuma reads comments on your Instagram and Facebook posts, Reels and ads as they arrive. - 02
Spot buying intent
It separates questions about size, colour, price and stock from praise, spam and complaints. - 03
Check live product data
It looks up variants, stock and price in Shopify before it writes a word. - 04
Reply with the product link
The shopper gets a short public answer in your brand voice with a link to the product. - 05
Hand off the rest
Order questions move to DMs for Support AI, and anything outside your rules goes to your team.
