Why order value stays flat
Average order value (AOV) is what a shopper spends per order. Most shoppers arrive for one product and leave with exactly that. Generic carousels get ignored and pushy pop-ups make the store feel like a sales floor. The add-on that fits is usually in your catalog, the shopper just never sees it when it makes sense.
- Shoppers come for one item and check out with one item
- Static carousels show the same picks to everyone
- Discounts used to grow baskets eat into margin
How Yuma raises order value
Sales AI reads what each shopper is doing: the product they are on, the variants they compare, the questions they ask and what is already in the cart. When the signals show a shopper is ready to buy, it suggests the add-on, bundle or upgrade from your catalog that fits that product, and lets them add it to the cart without leaving the page.
Every suggestion stays inside the rules you set: which products pair together, which offers are allowed and how far a discount can go. For bigger tickets, see how it upsells high-intent shoppers.
| Moment | What Sales AI reads | What it suggests | Holds back when |
|---|---|---|---|
| Product page | The product, size or variant picked | A matching add-on from your catalog | The shopper is still comparing |
| Question in chat | What the shopper asked about | The bundle that answers the need | The question is not about buying |
| Cart | The items already in the cart | A complementary item or bundle | The cart already has the pairing |
| Offer | Your pairing rules and caps | A bundle price within your limits | The offer would pass your cap |
Trail shoes and the socks that go with them
Lena is on a trail running shoe at Ridgeline Running and asks whether it runs small. Sales AI answers from the size guide, she picks her size, and it suggests the merino running socks made for the same shoe as a bundle. She adds both to her cart without leaving the product page.
Benefits
01Timing
Offers when it counts
Sales AI suggests the add-on once the shopper has decided, not while they are still browsing.
02Revenue
Bigger baskets, no hard sell
One helpful answer turns a single item order into a bundle the shopper actually wanted.
03Control
Your rules on every offer
You decide which products pair and how far offers go. Anything outside your limits is paused for your team.
04Consistency
Same picks on every page
Product pages, cart and chat draw on the same catalog and pairing rules, so suggestions never contradict each other.
Yuma
Step by step
- 01
Read the session
Sales AI follows the products, variants and questions a shopper engages with, plus what is in the cart. - 02
Spot buying intent
It recognizes when a shopper has picked a size or asked a final question and is ready to buy. - 03
Pick the add-on
It chooses the item, bundle or upgrade from your catalog that fits the product, within your pairing rules. - 04
Offer it in context
The suggestion appears on the page or in the conversation, with an add to cart button right there. - 05
Measure the lift
You see which suggestions were added and how AOV compares with a control group.
