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Guru

Yuma AI integrates with Guru as a knowledge source, so Yuma's replies are grounded in your governed policies, processes and product docs from Guru.

May 13, 2026
Guru

Why teams connect Guru to Yuma

  • Live customer, order, and platform data inside every response.
  • Autonomous actions mapped to your helpdesk and ecommerce workflows.
  • Brand-safe escalation when a case needs human review.

Overview

Guru | Integration with Yuma AI

Guru is a governed knowledge layer designed to sit between scattered company information and the AI tools that consume it. The product is built around the problem that around half of all AI responses contain inaccuracies when the underlying knowledge is not verified, and Guru's role is to structure that knowledge, govern who can access what, and continuously keep it accurate. The platform's solutions include Knowledge Management Automation, Enterprise AI Governance, Workplace AI Chat & Research, Enterprise AI Search, an Agentic Knowledge Base, and Team Hubs for departments. Knowledge Agents are Guru's AI capability that not only finds information but also flags duplicates, detects conflicting versions, drafts updates from Slack threads, captures repeated questions, and routes content to subject matter experts for review. Customers include Shopify, SeatGeek, Lemonade, TravelPerk, Cartwheel Care, and Steno, with Steno specifically reporting it cut support volume in half using a Knowledge Agent built in days.

Yuma & Guru

Yuma AI integrates with Guru and can use Guru as a knowledge base source. With the integration in place, Yuma has direct access to the policies, processes, troubleshooting guides, product documentation, and internal answers a brand has codified inside Guru, and uses that knowledge as grounding when generating support responses. Because Guru maintains a single, governed source of truth across teams, the same content that human support agents already rely on becomes available to Yuma in the same form, with the same governance and verification rules attached. Updates made inside Guru flow through to Yuma's responses without needing a separate sync into the support workflow. Yuma uses Guru's knowledge alongside helpdesk integrations like Gorgias and Zendesk.

Key Features of Guru

Knowledge Agents for Automated Upkeep

Knowledge Agents are Guru's AI layer for active knowledge management. They auto-verify content as usage increases, unverify non-compliant content, generate draft updates, flag stale pages, propagate corrections everywhere a fact appears, route content to experts for review, detect usage spikes, and archive outdated content automatically. The capability is positioned as a way to move from manual knowledge upkeep to a continuously self-improving knowledge base.

Enterprise AI Governance

Guru's AI Governance solution gives enterprises one approved source of truth that AI tools across the organization can pull from. This includes scoped access (so AI answers respect role-based permissions), citations on every answer (so responses can be traced back to source documents), and configurable guardrails on what content AI can use.

Workplace AI Chat and Enterprise Search

Workplace AI Chat & Research and Enterprise AI Search let employees ask natural-language questions and get cited, verified answers pulled from across the company's connected knowledge sources. Guru positions this as a replacement for hunting through disconnected wikis, Slack threads, and SharePoint pages.

Permission-Aware AI and Security

Guru is built for enterprise security requirements: SOC 2 Type 2, HIPAA-ready, permission-aware AI that respects role-based access control, full audit trails on AI activity, enterprise SSO, and built-in data loss prevention. Configurable guardrails let admins control exactly what AI can and cannot surface.

Workflow Embedding

Knowledge surfaces directly inside the tools teams already use, including Slack, Microsoft Teams, Chrome, and the Model Context Protocol (MCP) layer that connects Guru to AI clients like Claude. The goal is to deliver answers in the workflow rather than requiring people to context-switch into a separate knowledge tool.

Team Hubs

Team Hubs give individual departments, including HR, IT, Customer Support, Sales, Marketing, Product, and Learning & Development, a tailored space inside Guru for their specific knowledge, while still drawing from and contributing to the company-wide source of truth.

Why use Guru?

Built for AI Accuracy at Enterprise Scale

The core argument for Guru is that AI is only as accurate as the knowledge feeding it. Guru is positioned not as another knowledge tool, but as the governance layer that sits underneath every AI workflow. The platform reports that customers move from roughly 60% of knowledge assessed and verified to 100% after deploying Guru's quality automations.

Measurable Workflow Impact

Customer-reported outcomes include 10x AI workflow performance and 2x employee productivity, with Steno reducing support volume by half using a single Knowledge Agent. These outcomes are positioned as the operational case for treating knowledge as governed infrastructure rather than as scattered documentation.

Cross-Functional

Guru is used across HR, IT, Engineering, Sales, Marketing, Customer Support, and Learning & Development, which means a single deployment can serve the whole company's knowledge needs rather than just one department. For brands integrating Yuma in customer support, this matters because the same Guru instance can supply Yuma with knowledge while also serving every other team.

Getting Started with Guru

To get started with Guru, book a demo. For details on how the platform works, see the How Guru Works page and the full features list. For specific solutions, see the pages on Knowledge Management Automation, Enterprise AI Governance, Workplace AI Chat & Research, Enterprise AI Search, and the Agentic Knowledge Base. For pricing, see the Guru pricing page. For the integrations directory, see Guru integrations. Developers can review the Guru developer documentation and the Guru help center.

How to Get Started

Please book a demo call and get in touch with us to get started. Once you reach out, our strong client success team will reach out to you and help you setup everything from scratch.

FAQ

Why Yuma AI for your e-commerce store?
Built for Merchants

Designed from the ground up to address the unique challenges of merchants. Leverage our deep understanding and strong partnership with the e-commerce ecosystem to enhance your store’s customer service capabilities. Our solutions are crafted with e-commerce in mind, ensuring they meet the unique needs of merchants. Read how our focus on merchants makes Yuma AI the most effective customer service automation tool out there. Our approach is to create true AI automation in your business as opposed to commonly seen basic AI chatbots for Q/A.

True Automation

Yuma AI flawlessly embeds into your favorite help desks like Gorgias and Zendesk, making setup a breeze and automation instant. We connect to your store with just one click allowing you to start automating from day one. Because of our deep integration, Yuma AI can perform complex actions without any human intervention, giving you true automation. Our goal is to build the most capable task-oriented AI agents for you and your business use cases (as opposed to chatbots which are commonly seen).

Yuma AI comes with deep integrations

Automatically personalize customer messages using customer data, such as names, order numbers, and shipping addresses, in your responses. With Yuma AI, you never have to choose between speed and personal touch again. Our AI-driven platform ensures that every response feels individually tailored, enhancing customer satisfaction and loyalty without sacrificing efficiency.

AI-Powered Efficiency

Reduce response times and increase customer satisfaction with AI that understands and resolves queries swiftly. With features crafted to boost efficiency and satisfaction, Yuma AI automates the mundane, letting you focus on what matters — growing your business. Yuma AI not only speeds up response times but also ensures each query is handled with the utmost accuracy, driving customer loyalty and freeing up your team to innovate and expand.

Speak Your Customers’ Language

Yuma AI allows you to tune in your brand voice, offering on-brand responses that resonate with your customers, building loyalty and trust. This capability strengthens customer relationships and elevates your brand’s reliability and appeal, turning casual shoppers into loyal advocates.

What are Yuma AI capabilities?
Data Flow

Yuma has the ability to live to fetch product info, inventory, customer, order etc. data. This real-time access ensures that every customer interaction is informed and up-to-date, allowing for highly accurate and relevant responses.

Built for your entire stack

Yuma AI is designed for e-commerce merchants with their stack in mind. We integrate with popular services like Recharge, Loop Returns, Ship Station, ShipBob, Bigblue, Klaviyo, Skio, etc.

Built for your entire stack

Built for your entire stack with deep integrations with platforms that you use on a daily basis.

Deep Integration

Our deep integration allows Yuma AI to perform complex tasks autonomously. One such case is order status requests from customers, which we understand make up for a lot of total ticket volume.

Multichannel and seamless

Yuma AI can automate all common channels, giving you full coverage and unifying your customer service automation experience. Integrating Yuma AI with your store is quick and straightforward. Get up and running in no time and see the immediate impact of AI-driven customer service.

Automation Dashboard

Yuma AI comes with a detailed dashboard that makes it easy for you to track your automation rate and identify the best ways to automate. Our users also use the Yuma dashboard to showcase Impact to management and the rest of the company.

Data-Driven Insights

Gain valuable insights into customer needs and service performance, helping you make informed decisions to grow your business.

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Why e-commerce leaders love their Yuma experience

My Variations testimonial portrait

We chose Yuma AI, because of their overall multichannel accuracy. We tried help desk AI features and other AI products for our customer service but none of them made a difference. Later, we found Yuma to be the most effective option we tried. Yuma helps our customers on Trust Pilot and gets great feedback for super customer service. I think that's great!

Martin Thiebaut
Founder & CMO

Final step

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