Attentive | Integration with Yuma AI
Attentive is a marketing platform built around personalized customer messaging powered by AI. The product set covers four messaging channels (SMS, Email, RCS for Business, and Push) along with three AI agents (Attentive AI for campaign creation, AI Pro for behavioral analysis and personalization, and AI Grow for AI-powered sign-up experiences). Core platform capabilities include list growth tools, the Attentive Signal identity solution that identifies and engages anonymous website visitors, deliverability infrastructure, audience segmentation, analytics, and a compliance toolset designed to reduce regulatory risk. Attentive operates as Attentive Mobile Inc. and supports messaging programs across more than 20 countries. The platform is rated 4.7 on both G2 and Capterra.
Yuma & Attentive
Yuma AI integrates with Attentive to give the model context on a customer's marketing interactions when handling support conversations. With the integration in place, Yuma has visibility, so support replies can account for what marketing messages a customer has received, what campaigns they've engaged with, and what their relationship with the brand looks like outside of the support channel. This is especially useful for tickets where a customer is referencing a recent SMS or email campaign, asking about a discount they received, or following up on a marketing-driven offer. Yuma also integrates with other marketing platforms including Klaviyo and Postscript.
Key Features of Attentive
SMS and RCS Messaging
Attentive's SMS product is built for two-way conversational messaging that drives loyalty and revenue, with RCS for Business adding rich, branded media to text conversations. RCS enables product carousels, verified sender branding, and interactive elements inside the standard text inbox.
The email product handles segmentation, journeys, and campaigns, and is positioned as a unified solution alongside SMS rather than a separate stack. Brands like Frye report 576% email campaign revenue growth after consolidating onto Attentive, and Cozy Earth reports a 515x all-time ROI on journey messages.
AI Agents (Attentive AI, AI Pro, AI Grow)
The three AI agents handle distinct parts of the marketing workflow. Attentive AI generates campaigns end-to-end. AI Pro analyzes every customer interaction and behavior to inform targeting and personalization. AI Grow runs AI-powered sign-up experiences designed to grow subscriber lists with high-intent visitors. UGG reports a 46% lift in revenue per message after deploying AI Pro for email.
Attentive Signal
Attentive Signal is an identity solution that identifies and engages anonymous website visitors, turning previously unknown traffic into recognizable subscribers. Little Sleepies reports reaching 43% more buyers after deploying Attentive Signal alongside AI Pro.
Push Notifications
The Push product runs alongside SMS and email, giving brands a third direct-to-customer channel for time-sensitive messaging. Push integrates with the same audience, journey, and analytics infrastructure as the rest of the platform.
List Growth and Audience Manager
List Growth provides sign-up units designed for fast subscriber acquisition across SMS and email, while the Audience Manager handles dynamic segmentation so merchants can target campaigns precisely against engagement, behavior, and purchase data.
Deliverability and Compliance
Attentive runs dedicated deliverability infrastructure built to maintain inbox placement during peak send periods, and the Compliance product set includes tooling designed to reduce regulatory risk specific to SMS and email marketing.
Why use Attentive?
Built for Multi-Channel Customer Messaging
Brands running both SMS and email on Attentive can manage subscriber data, journeys, and campaigns from one platform rather than stitching together separate vendors. Adding RCS and Push extends the same audience and orchestration logic across all four direct messaging channels.
AI Built into Marketing Operations
AI is positioned as a workflow layer rather than an add-on. Attentive AI, AI Pro, and AI Grow handle campaign creation, personalization, and subscriber acquisition respectively, which is designed to compress the time required to operate a high-performance program. Customer-reported outcomes include 117% more purchases from real-time personalization and a 50% time saving on campaign creation.
Track Record with Major Consumer Brands
Attentive is used across retail, food and beverage, entertainment, travel, and fitness, with reported customer outcomes including Steve Madden's 20x total program ROI, The Vitamin Shoppe's 28x program ROI, Kendra Scott's 48x ROI on gifting recommendations, Studio Movie Grill's 88x welcome journey ROI, and ReserveBar's $4.5M in SMS-attributable revenue.
Global Reach with Local Compliance
Attentive operates across more than 20 countries, with regional compliance tooling designed to handle the SMS and email regulatory environment in each market. For brands operating internationally, this avoids the need to source separate messaging vendors per region.
Getting Started with Attentive
To get started with Attentive, book a demo or take the platform tour. For details on each channel, see the pages on SMS, Email, RCS for Business, and Push. For details on the AI agents, see Attentive AI, AI Pro, and AI Grow. For pricing, see the Attentive pricing page. For the full integrations directory, see Attentive integrations. Developers can review the Attentive API documentation and the developer portal.
