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Front

Searching through endless email threads and social DMs is lost time. With Front’s unified inbox plugged into Yuma AI, a question about an Instagram return or a WhatsApp shipment update gets routed, enriched with order data and answered before anyone toggles a tab. The AI follows your Front rules, logs tags and SLA metrics, and replies in your brand voice.

March 16, 2026
Front

Why teams connect Front to Yuma

  • Live customer, order, and platform data inside every response.
  • Autonomous actions mapped to your helpdesk and ecommerce workflows.
  • Brand-safe escalation when a case needs human review.

Front | Integration with Yuma AI

Front is a collaborative customer‑communication platform that brings email, live chat, SMS, and social messages into a single shared inbox. Built for fast‑moving e‑commerce teams, Front pairs an intuitive UI with robust routing rules, collision detection, and in‑thread comments. So support agents stay aligned, avoid duplicates, and deliver clear, timely answers across every channel.

Yuma & Front

Yuma integrates with Front to offer automation across your ecosystem. The Integration enables Yuma to perform autonomous actions like searching for data, updating records, and more inside Front. Essentially, you don't need a human to do mundane tasks like opening Front and looking for information, then fetching it to resolve tickets. Yuma AI can perform these actions end-to-end.

Key Features of Front

Unified Inbox

Email, chat, SMS, and social DMs land in one place, keeping context at your agents’ fingertips.

Team Collaboration

@‑mentions, internal notes, and collision alerts prevent duplicate work and speed up approvals.

Rules & Routing

Powerful automations assign conversations by channel, topic, or customer segment. No manual triage.

Analytics & SLAs

Real‑time dashboards track response times, backlog, and individual performance to keep teams on target.

Extensible App Store

100+ native integrations (Shopify, Stripe, Aircall, and more) add data to every thread for faster resolutions.

Why use Front?

Operate as One Team

Front’s shared inbox removes silos, so marketing, sales, and support see the same customer thread and reply with a single voice.

Omni‑channel Reach

Meet shoppers where they are—email, chat, SMS, WhatsApp, Instagram, and X—without juggling tabs.

Zero‑Duplicate Replies

Collision detection and assignment rules stop agents from stepping on each other, keeping customers out of confusing loops.

Actionable Insights

Native analytics surface handle‑time outliers, busiest hours, and SLA breaches, helping leads staff smarter and improve processes.

Getting Started with Front

Visit the Front Help Center for step‑by‑step setup guides and best practices. For developer resources and API docs, see Front’s documentation.

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Why e-commerce leaders love their Yuma experience

Glossier testimonial portrait

We barely had to think about the technical side. Yuma just worked, right out of the box. That was a huge relief, so we could focus on customer experience rather than implementation.

Amy Kemp
Director, Omnichannel Customer Experience

Final step

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