Yuma AI Launches Ask Yuma: A Conversational AI That Manages Your Entire Support Operation

BOSTON, April 8, 2026. Yuma AI, the AI agent platform for ecommerce customer support, today announced the launch of Ask Yuma, a conversational interface that lets merchants manage their entire support automation through natural language.

Ask Yuma is built into every page of the Yuma dashboard. It has full access to a merchant's tickets, automations, support documentation, performance metrics, integrations, and brand voice. Instead of navigating settings or waiting for support, CX teams can now build, investigate, and optimize their automation in real time by simply asking Yuma.

"We started building on OpenAI's Davinci model in late 2022, generating draft replies for merchants. By 2023 we had autonomous AI agents handling tickets in production. 3 years and millions of customer conversations later, we realized the automation itself wasn't the bottleneck anymore. Configuring it was. Ask Yuma fixes that."

Guillaume Luccisano, Founder and CEO of Yuma AI

What Ask Yuma does

Built for ecommerce CX teams, Ask Yuma brings conversational AI for customer support to every page of the dashboard. Ask Yuma gives customer support teams capabilities that previously required deep platform expertise or vendor assistance:

• Build automations from documents: Upload an SOP of any length. Ask Yuma reads it, asks clarifying questions, generates a visual flowchart, and produces a ready-to-deploy automation in a single conversation.
• Find automation opportunities: Ask Yuma analyzes escalated tickets, ranks recommendations by impact, and links to real examples for verification.
• Diagnose issues: Ask why a specific ticket was handled incorrectly. Ask Yuma traces the root cause through the merchant's configuration and recommends a fix.
• Generate reports: Request a report of every product defect reported in the past week. Ask Yuma searches through thousands of tickets, pulls images, and produces a downloadable PDF for sharing with executive teams and manufacturers.
• Monitor performance: Track automation rates, CSAT trends, and unusual spikes in plain English instead of building dashboards.

Ask Yuma consolidates several previously standalone features, including Deep Search, Ask Why, Insights, and Weekly Product Defect Reports, into a single conversational interface.

Self-improving AI platform

Ask Yuma goes beyond configuration. It actively identifies improvement opportunities, proposes plans, requests merchant approval before making changes, implements fixes, tests them in a sandbox environment, and verifies results. This creates a continuous improvement loop where the platform helps merchants optimize their automation over time.

"CX teams shouldn't have to become platform experts to get the most out of their automation. With Ask Yuma, you just tell it what you need. The platform does the rest."

Guillaume Luccisano, Founder and CEO of Yuma AI

In just 1 week of internal release, Ask Yuma has seen 60% adoption among existing Yuma merchants.

Updated for Yuma 2.0

With Yuma 2.0, launched in September 2026, Ask Yuma became the interface to the whole system. It now writes and manages your Handbook: the brand pages, playbooks and procedures that run every customer conversation.

Describe how you do support, upload the SOP you already have, or point at real tickets, and Ask Yuma writes the pages. It writes most of the tests each playbook carries, too.

Every change lands as a draft. Nothing reaches a customer until you publish, and once you do, the next conversation follows the new rule.

Ask Yuma lives in the Yuma dashboard, and through MCP it also works in Claude and ChatGPT.

About Yuma AI

Yuma AI is the AI agent layer for commerce CX. Founded in 2023 by 3x Y Combinator founder Guillaume Luccisano, Yuma's AI agents autonomously handle customer conversations for 140+ ecommerce brands across North America (50%), Europe (40%), and worldwide. EvryJewels, for example, automates 89% of its tickets with Yuma. The platform integrates with major helpdesks including Gorgias, Zendesk, Kustomer, Gladly, Freshdesk, Front, Re:amaze, and Salesforce, as well as commerce platforms like Shopify, BigCommerce, Magento, and WShop, plus a wide variety of custom CRM/ERP setups and 50+ third-party tools. Yuma AI is backed by Y Combinator, Gradient Ventures, Pioneer Fund, Altman Capital, and 50 angels.

Contact

Guillaume Luccisano, Founder & CEO g@yuma.ai