Baback | Integration with Yuma AI
Baback is a post-purchase management platform specialized in automating exchanges and returns for Shopify and Shopify Plus merchants. The platform covers variant exchanges (where customers swap an item for a different size or color), catalog exchanges (where customers browse the full store and pick something else), instant exchanges, in-store returns through its Omnichannel product, reverse logistics integration with 3PL partners, and a Transport product connected to 50+ carriers. Baback connects natively to Shopify and interfaces with ERP systems including SAP, Odoo, and NetSuite, and with merchant WMS setups. The platform is operated by Baback SAS, headquartered in France, and is used primarily by merchants in France and across Europe.
Yuma & Baback
Yuma integrates with Baback to automate actions that let Yuma manage returns and exchanges directly from a support conversation. When a customer reaches out about a return or exchange, Yuma can take action on their behalf without a human agent needing to open Baback separately. The available actions are:
Create Exchange Baback Return creates an exchange for one or more specific items from an order using the Baback system. Each item is exchanged for a different variant, for example a different size or color.
Create Full Baback Return creates a full return in the Baback system covering the entire order.
Create Partial Baback Return (Item Level) creates a return for one or more specific items from an order in the Baback system, leaving the rest of the order intact.
Yuma also connects with other returns platforms including Loop Returns, ReturnGO, and Redo Returns.
Key Features of Baback
Variant and Catalog Exchanges
Baback supports variant exchanges, where customers swap an item for a different size or color of the same product, and catalog exchanges, where customers browse the full store and pick different items. The platform automatically detects available variants in real time, handles price differences, and creates the new order without manual intervention.
Shop Now Returns Portal
Baback's Shop Now product turns the returns portal into a storefront where customers can use return credit to shop the catalog directly, rather than wait for a refund. This is designed to retain revenue that would otherwise leave the business as a refund.
Omnichannel In-Store Returns
The Omnichannel product unifies online and offline returns, letting customers return online purchases at a brand's physical retail locations and giving merchants a single interface to manage returns across both channels.
Reverse Logistics and 3PL Integration
Baback integrates with merchant logistics partners (3PLs) and provides Smart Shipping, which handles intelligent routing and Keep the Item rules. The Transport product connects Baback to 50+ carriers for return shipping.
Analytics Dashboard
Baback provides a dashboard that tracks exchange rate, revenue retained, average exchange value, and 30-day repurchase rate. Merchants can use the data to monitor performance and optimize their exchange strategy.
Why use Baback?
Built for Shopify and Shopify Plus
Baback is designed specifically for Shopify and Shopify Plus merchants, with a one-click Shopify installation and full validation by Shopify. Merchants do not need custom development to deploy the standard returns and exchanges flow.
Exchanges Over Refunds
Baback's product design pushes exchanges as the default outcome over refunds, with variant exchanges, catalog exchanges, and Shop Now all aimed at retaining revenue inside the business. The platform reports an average exchange rate of around 55% across its client base.
Integrates with Existing ERP and WMS
Baback connects to ERP systems including SAP, Odoo, and NetSuite, along with merchant WMS setups. This allows merchants to layer Baback onto an existing ecommerce stack without replacing their backend systems.
Strong Footprint in France and Europe
Baback is headquartered in France and is one of the most widely used returns apps among French Shopify merchants, with the majority of installs concentrated in France, Belgium, the United Kingdom, and other European markets. For brands operating primarily in these regions, Baback's localized expertise in European customs, carriers, and retail environments is a practical fit.
Getting Started with Baback
To get started with Baback, visit the Baback website or book a demo. For pricing details, see the pricing page. Developers can review the Baback developer documentation for API and technical integration information. The Shopify app listing is available on the Shopify App Store.
