Smile.io | Integration with Yuma AI
Smile.io is a loyalty and rewards platform that helps ecommerce brands run points, VIP, and referral programs to drive repeat purchases and customer lifetime value. The platform is used by thousands of businesses and is Shopify Plus Certified, with deep checkout extensibility on Shopify and availability on BigCommerce. Smile.io's product set includes the Loyalty Hub (a personalized space for customers to track points, claim rewards, and view their loyalty status), Embedded Blocks for product and account pages, Checkout Extensions, a Promotions Engine for time-bound bonus points and multipliers, Shopify POS support for in-store loyalty, and Performance Benchmarks for loyalty analytics. Smile.io reports that businesses using the platform see roughly 2x higher purchase frequency and a 48% increase in customer lifetime value among loyalty members.
Yuma & Smile.io
Yuma AI integrates with Smile.io to automate actions that let Yuma manage and look up loyalty data directly from a support conversation. When a customer reaches out about their points, rewards, or loyalty status, Yuma can take action on their behalf without a human agent needing to open Smile.io separately. The available actions are:
Change Loyalty Points changes the loyalty points balance of a customer. This can be used to add or subtract points from a customer's account.
List Loyalty Points History lists the points event history for a customer in the loyalty program. The action returns all points earned, spent, or adjusted, with timestamps, reasons, and associated order IDs. It is useful for investigating refund-related point adjustments.
List Loyalty Redemptions lists all rewards redeemed by a customer in the loyalty program, including the discount codes generated from points redemptions.
Load Customer Loyalty Program Info retrieves the loyalty program info of a given customer, giving Yuma a snapshot of their points balance, tier, and program status.
Yuma also connects with other loyalty and retention platforms including Rivo and Recharge.
Key Features of Smile.io
Points, VIP, and Referrals
Smile.io is built around three program types that work together: a points program that rewards customers for purchases and other actions, a VIP program with tiered perks and exclusive benefits, and a referrals program that turns existing customers into advocates. Merchants can run any combination of the three.
Loyalty Hub
The Loyalty Hub is a personalized space inside the customer account where shoppers can track their points, claim rewards, and explore their loyalty status. It is designed as the central destination for the loyalty program inside the merchant's store.
Embedded Blocks and Checkout Extensions
Smile.io's Embedded Blocks let merchants surface the loyalty program inside product pages, account pages, and other parts of the storefront. Checkout Extensions add loyalty to the checkout flow on Shopify, including the ability to redeem points directly at checkout.
Promotions Engine
The Promotions Engine lets merchants run time-bound campaigns such as bonus points weekends and points multipliers. Promotions are designed to drive incremental sales without requiring permanent changes to the program structure.
Shopify POS for In-Store Loyalty
Smile.io is designed for Shopify POS, so customers can earn and redeem points in-store on any plan. This gives merchants a single loyalty program that runs across online and physical retail.
Performance Benchmarks and Analytics
Smile.io provides loyalty analytics with industry benchmarks, so merchants can compare their program performance against other brands and use the data to optimize their strategy. The platform reports member-level insights covering purchase frequency, customer lifetime value, and redemption activity.
Why use Smile.io?
Built for Shopify and Shopify Plus at Scale
Smile.io is Shopify Plus Certified and is positioned as the leading loyalty platform for Shopify brands. The product is optimized for Shopify checkout extensibility, embedded experiences, and POS, which makes it a natural fit for merchants running their commerce stack on Shopify.
Easy Migration from Other Loyalty Platforms
Merchants moving from another loyalty provider can import existing customer point balances into Smile.io with a CSV file. The Smile Plus plan includes dedicated migration support for high-volume businesses.
Getting Started with Smile.io
To get started with Smile.io, visit the Smile.io website or install the app from the Shopify App Store. For pricing details, see the Smile.io pricing page. For information on the enterprise plan, see Smile Plus. For customer stories and case studies, see Smile.io's customer page.
