Yuma AI launches “Flows”: a visual workflow builder to automate e-commerce support tickets
Yuma AI today announced the launch of Flows, a visual builder that enables e-commerce CX teams to define structured, step-based support automations integrated into fluid conversational experiences.
Boston, November 4, 2025 — Yuma AI today announced the launch of Flows, a visual builder that enables e-commerce CX teams to define structured, step-based support automations integrated into fluid conversational experiences.
The road to AI-powered customer support automation
Since 2023, Yuma has automated millions of customer interactions for leading e-commerce brands. Its AI Agent Builder, powered by natural language, made it simple for merchants to design and deploy automations. As those merchants scaled, however, they began asking for greater structure and control in specific parts of their workflows.
In response, Yuma developed Flows, a drag-and-drop visual builder that enables users to define precise logic paths within natural-language experiences. Each step is explicit, enforced, and traceable, eliminating ambiguity and minimizing the risk of LLM hallucination.
Structured automation, conversational experience
Flows bring new levels of clarity and reliability to AI automation. Brands can now combine the power of explicit, step-based deterministic workflows while customers continue to chat naturally: The best of both worlds for unmatched CX automation power.
Unlocking new AI-powered CX capabilities
Flows provide an unparalleled level of control for agentic automations:
Visual builder for deterministic if/then logic with branching
Works alongside natural-language Processes for hybrid control
Guaranteed execution with step logs and traceability
Reusable across use cases (order status, refunds, product availability)
Rollout and compatibility
Flows are now available to all Yuma Support AI platform customers, working alongside existing Processes at no additional cost. Teams can insert a Flow inside a Process for parts that require higher precision and gradually migrate complex workflows over time.
“Flows is a milestone in our mission to make support automation both powerful and dependable. *For the first time, merchants can combine the creativity of large language models with the reliability of workflow automation, all in one unified system.” -*Guillaume Luccisano, CEO and Founder of Yuma AI
What this means for E-commerce brands
Flows mark a major milestone in Yuma’s mission to fully automate e-commerce support. By making AI automation as structured as code yet as natural as conversation, it enables CX operations to be smarter, more trustworthy, auditable, and scalable.
About Yuma AI
Founded in 2023, Yuma AI has been trailblazing agentic automation for e-commerce. Its flagship product, Support AI, helps merchants automate customer interactions across every channel. Trusted by hundreds of brands using platforms such as Shopify, Zendesk, Gorgias, Salesforce, and many others, Yuma AI enables merchants to resolve tickets autonomously, improve customer satisfaction, and boost profitability.
